Business Plan Sony - 4783 Words

SOCIAL ENTERPRISE BUSINESS PLAN SONY CORPORATION Enter your name October 18, 2008 SECTION 1: CONTACT INFORMATION Name: Sony Corporation Designation: Howard Stringer, CEO Organisation: Sony Corporation Email Address: http://www.sony.com.my Contact No: 03 2295 0200 (Office) 03 2295 0408 (Fax) Mailing Address: 1-7-1,Minota-ku Tokyo 108-0075, Japan. The Sony Corporation is mainly focused on the Electronics for example IT products and components, Game like Playstation, and Entertainment such as motion pictures and music. Sony Corporation is not only representing a wide range of business, but we remain globally unique. We want to fully†¦show more content†¦Our products have good quality that is the main strength. Our product also long lasting. In another hands, customer can also have the new technology. The factors that make Sony Corporation succeed are the quality of product that they deliver to their customers. Many customers satisfy with the quality product that we provide. Furthermore, we succeed because of the name brand. Every body knows that our company is the one of the big company that leading in produce the product that related with the technology. Growth Trends In This Business Sony Corporation has involved in the technology industry since 1946. So, many people know that we are the one of the head company technology in the world. Of course this industry is a growth industry. Because the demand of the technology always exists in the future. The changes that we foresee in the industry, short term and also long term is we need to improved the features and also the technology that we use to produce the product. In another hands, we also need to find and create the new product in the future to make sure the profit in the short term and also in the long term. Sony Corporation will take advantage into their product through the price that they put into their product. Expansion Planning Sources of financing Such as banks- our business required to submit our budget and financial projections when applying for a loan. Our institution will then thoroughly assess the application for financeShow MoreRelatedSonys Operations And Development Of Business Continuity Plan1232 Words   |  5 PagesThe Sony was hacked in November 2014 by the group calling itself GOP or Guardians of Peace. With the disturbing images and threats displayed on the monitors and that was painful for Sony Entertainment. The routine work collapsed as server was down and in IT system all data wiped (Lavasoft, 2011). As per management information 100 terabytes of data released on internet which includes, employee personal information, salaries, emails, and social security numbers. The message delivered to Sony that,Read MoreSony s History And Its Glory917 Words   |  4 PagesAbstract As a world-well-known company, Sony once gloriously ruled the world electronics market. 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The main objective of this paper is to analyze the microeconomic structure of Sony Corporation as well as to tackle the article case. Issues dealt with are analysis of the firm and its market, its cost and revenues, business and pricing strategies, and competition in the market. Sony Corporation was chosen for this paper after reading an article publishedRead MoreCase Study Analysis : Sony Corporation1217 Words   |  5 PagesIntroduction: This report discusses about the questions faced by Sony Corporation in Hong Kong during 2010-2011 prior to the launch of its flagship VAIO series laptops. VAIO, regarded as a â€Å"statement computer† for its unique features had an exclusive appeal among the brand and style conscious users. The product manager in Hong Kong, Richard Lopez had a hard choice to make to identify the market segment for the VAIO laptop computers in China. To make matters worst, he had four market research reportsRead MoreVertical Integration at Sony953 Words   |  4 PagesVertical Integration Back in 2002, Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal, VP and CFO of Sony Corp. of America, â€Å"Under the USA umbrella, we undertook a number of vertical initiatives for each operating division. These have already produced significant operational streamlining and financial performance improvements.† As discussed in his release, Weisenthal talked about Sony Pictures Entertainment and their strategy to restructure television operations, whereRead MoreMarketing Plan Phase 11325 Words   |  6 PagesRunning head: Marketing Plan – Phase I Paper Sony Electronics – SONO Stick University of Phoenix MKT/421 – Marketing Facilitator: Chris Ross April 23, 2007 Sony Electronics – SONO Stick Introduction The introduction of any new product can be and intense process for any company. The Sony organization is a large world wide corporation that since its inception has proven to work towards electronics innovation. The new product that Sony is reviewing is the Sono-stick and prior